The world-renowned fashion icon, supermodel and mom of four — Heidi Klum — has created a distinctive and unexpected collection for kids – from newborn to 5T. To celebrate the upcoming launch of this new line, Babies”R”Us is unveiling an engaging online look book and providing eager customers with an opportunity to enter for a chance to win a visit by Heidi to their hometown. The launch of Truly Scrumptious is the beginning of a long, collaborative relationship between Klum and Babies”R”Us — and will be including multiple new collections each year.
“I always knew that I wanted to create great items for children – but I wanted to find a home where all of my ideas for babies and kids could be under one roof with a company that is truly the authority in the world of babies and kids. I finally found that with Babies”R”Us and am so excited to partner with them to launch my Truly Scrumptious collection,” said Heidi Klum. “I designed this first collection not only with adorable kids in mind, but I thought of all the little details to make things easier on moms, too. From cool and stylish mix-and-match apparel, to fun and colorful floor-to-ceiling room decor, my Truly Scrumptious line has it all. I’m really proud of what we’ve created and can’t wait to share it on September 15th.”
Parents and gift-givers –you are sure to adore the Truly Scrumptious apparel and accessories, which range from $4.99 to $39.99, available in all Babies”R”Us stores across North America, as well as online at Babiesrus.com/HeidiKlum starting Saturday, September 15. Signature characters and whimsical designs, such as pink and purple butterflies, googly-eyed monsters, and green and blue dinosaurs, the assortment includes layette for little ones, sizes newborn to 24 months, as well as playwear and separates for kids, sizes 2T to 5T, made with a combination of fabrics for functionality and comfort — all adorn the collection.
“Heidi Klum is known for her undeniable fashion sense, but she’s also a hands-on mom of four who is representative of the millions of mothers who shop with Babies”R”Us for the coolest mom must-haves, newest apparel and the latest gear,” said Neil Mulhall, Vice President, Divisional Merchandising Manager, Babies”R”Us. ”We’re thrilled to partner with Heidi to bring our customers the Truly Scrumptious collection of trend-right apparel, accessories, bedding, room decor, furniture, gear and more that are sure to stand out when they arrive in our stores on September 15.”
When the Truly Scrumptious line launches,you can choose from three fun, colorful patterns of bedding with matching room decor. The motifs include Butterfly Wonderland, Dinosaur Tracks and Boho Harmony, and features paper lanterns, flowing canopies, enchanting paper mobiles, detailed lamps and decorative rugs — even elaborate wall art packages featuring 2-D and 3-D decals to create murals of trees, grass with flowers, dinosaurs or butterflies, will also be available.
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Here’s an exclusive back stage access to behind the scenes of Truly Scrumptious: