Jun 272011

Mike Ruiz, Legendary Fashion Photographer and star of The LOGO channel smash hit, The A List- New York has signed to be the face and spokesperson for New York crafted ME OKO Natural Flavored Vodka.

The collaboration will be formally launched on June 18, Me Oko will sponsor an event in Southampton (event details TBD). In mid-July a New York billboard (located on Watts Street) will be unveiled featuring an image by Ruiz, with a launch party to follow. Additional events will take place over the summer months involving his charity auction of Ruiz photography. Mike will also be making multiple appearances at venues ranging from New York City to the Hamptons. Dates and locations will be announced via the ME OKO website in coordination with Ruiz’s social media channels.

Mike Ruiz, Legendary Fashion Photographer

“I am truly excited to be partnering with the ME OKO Vodka. The product is locally crafted in the Lower Hudson Valley Region of New York State using the highest quality ingredients. ME OKO is one of the first naturally flavored vodkas made in America for American tastes. This is a great opportunity for me to use my celebrity to gain national recognition for the brand. Further ME OKO will be working with me to provide sponsorships for some of the charities and causes I believe in most. ” said Mike Ruiz.

“We are so pleased to have Mike on board. His high fashion images reflect the quality and attention to detail we put into making our product. ME OKO is the first serious, hand crafted vodka that can truly be described as a flavor sensation.” said Miyoko Yamakawa, Pisces Beverage Corp, President.

This partnership is the first element in a very strategic marketing campaign to get customers attention both locally and nationally. New Yorkers love their local products from the Hudson Valley which is famous for high quality. Ruiz will be lending his images but also his passion to give back via charities. ME OKO is a fine example of a local business that is doing more than just providing a great product. Now with Ruiz in place, ME OKO VODKA and its parent company Pisces Beverage Corporation will in fact be creating social awareness. Mike has been very successful in his craft. If you’re interested to be like him, Art Colleges can help you
start your career
in fashion photography.

ME OKO was rated 87 points by The Beverage Testing Institute and was the winner of “Best in Class” at the 2009 New York Spirit Awards. ME OKO is also a Kosher product.

ME OKO is a hand crafted vodka that is richly accented and sold in six natural flavor infusions: strawberry, red apple, watermelon, ginger, lemon-lime, and jalepeno.

About Mike Ruiz
Mike Ruiz is a world renowned photographer, TV personality, former model, actor and director. His lens has zoomed in on A-list celebrities like Katy Perry, Kim Kardashian, Khloe Kardashian, Vanessa Williams, Betty White, Nicki Minaj and the cast of MTV’s hit The Jersey Shore – just to name a few. Mike can be seen on: Kathy Griffin’s: My Life on the D-List; CW’s America’s Next Top Model and Logo’s RuPaul’s Drag Race, where he appears as a celebrity photographer and guest judge. He also rounded out the panel of expert judges on the third season of Canada’s Next Top Model. Ruiz steps out in his second season of LOGO’s hit show The A-List: New York, set to air in mid July 2011.

Fame also comes with a sense of social responsibility and Ruiz is always is giving back to the community. Among the countless organizations he supports, are The Ali Forney Center, GMHC, The Trevor Project, Housing Works, It Gets Better Campaign, Living Out Loud, Project Angel Food–as well as The Men’s Sexual Health Project for NYU School of Medicine and Bellevue Hospital. Mike is also a recurring motivational speaker at New York University, the Art Center College of Design, Brooklyn International High School and the College of Design in Sacramento.  Mike Ruiz resides in NYC.