Dec 272012

From Disney’s beloved Minnie Mouse, to Oz The Great and Powerful — OPI has done it again, with the launch of six limited edition nail lacquer shades…including a new Liquid Sand. James Franco and Michelle Williams star in the highly-anticipated film which debuts March 8, 2013.

OPI is very excited to take this fantastical journey with Disney,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Inspired by the magic of Oz The Great and Powerful, this SoftShades collection captures the whimsy seen in the film, from glittery shades packed with white, gold and silvery iridescent confetti – Lights of Emerald City, When Monkeys Fly! and Which is Witch? – to soft neutrals in white, beige and pink – Don’t Burst My Bubble, Glints of Glinda and I Theodora You.

The new Liquid Sand nail lacquer – What Wizardry is This? – features OPI’s groundbreaking technology for a textured, matte finish infused with reflective sparkle,” adds Weiss-Fischmann. “This rich taupe hue was designed for James Franco’s character, the great Wizard of Oz, and is sure to make a bold statement this spring.”

Adorning a mix of soft crème and warm glitter shades, this must-have line delivers the “ideal” when it comes to  layering…creating rich, yet complex looks. Besides Liquid Sand, — the coveted collection includes:


Liquid Sand What Wizardry is This?


Lights of Emerald City
White confetti adds city girl flair and style to nails.


Don’t Burst My Bubble
Don’t wake me…I’m dreaming about puffy clouds of white.


When Monkeys Fly!
I’m simply bananas for this gold confetti.


Glints of Glinda
Only a good witch could turn beige from meek to chic.


Which is Witch?
Is this silver glitter with iridescent sparkle or the other way around?


I Theodora You
This adorable, sheer pink is bewitching on you.


Oz The Great and Powerful” is produced by Joe Roth, with screen story by Mitchell Kapner and screenplay by Mitchell Kapner and David Lindsay-Abaire. Grant Curtis, Palak Patel, Philip Steuer and Josh Donen are serving as executive producers. “Oz The Great and Powerful” opens in U.S. theaters on March 8, 2013.