Sep 072012

Newly single and always sultry – Katie Holmes, has formed an even better partnership, all about beauty! The newly divorcee (from Tom Cruise) mother (of Suri Cruise) is the new face (and first ever celebrity face) of Bobbi Brown Cosmetics.

Katie Holmes epitomizes the modern 'Bobbi woman'… I think of her as the modern day Ali McGraw, who I have always admired," says Bobbi Brown, "Katie is a classic natural beauty, entrepreneur, and mother. When I met her, I thought she was a natural fit for my brand, and felt an instant connection with her."

Bobbi is exceptional and Bobbi Brown Cosmetics is a company that we, as women, all turn to because it is makeup that is very accessible and makes you feel pretty,” says Holmes, “Sometimes it is just a lipstick or a blush that makes you feel like you can do what you need to do. Makeup is powerful and I am thrilled to be a part of this brand.”

You can expect Katie to grace the campaigns for BBC – starting with the spring 2013 print ads, light boxes, on-counter and editorial features! Bobbi is also the lead makeup artist at the Spring/Summer 2012 Homes & Yang Fashion Show – founded by Katie and celebrity stylist Jeanne Yang!

This is a very exciting time for Bobbi Brown Cosmetics, and we are thrilled to be embarking on this new partnership with Katie, whose influence spans the globe,” says Maureen Case, President of Bobbi Brown Cosmetics, “We are confident that this partnership will raise the brand’s profile with strong, smart, powerful women, while also introducing the brand and its compelling ethos to new consumers.”

MUA Bobbi Brown has revolutionized the beauty industry – since 199,1 with the launch of 10 brown-based lipsticks…and a simple philosophy that “makeup is a way for a woman to look and feel like herself, only prettier and more confident.” Bobbi Brown Cosmetics is apart of the Estee Lauder Companies; however, Bobbi retains an active role in the company as Chief Creative Officer.