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2012 May 01 | Media Maven

Daily Archives: May 1, 2012


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The National Retail Federation (NRF) ranked the gift of spa among the top three Mother’s Day gifts this year, and a new Mother’s Day survey suggests moms are thrilled with that.
Moms today feel more stressed out than ever – and for Mother’s Day an astounding 93 percent would rather be treated to a relaxing experience like a dinner out, spa visit, or a trip than receive material gifts like jewelry, flowers, or candy.

141742_Celebrate Mom! Buy 1 Gift Certificate and get 20% off of the second. (Ends 5.14.12)

  • Mom wants “me time” at the spa: Before booking a mother-daughter spa day, think about whether or not mom would prefer to go alone first. Many people automatically book a mother/daughter spa trip and our survey found that 48% percent of Moms would “honestly prefer a little time to themselves.”
  • Avoid exotic treatments: If you’re unsure what spa treatment to book for mom, go for a “tried-and-true classic” like a massage, facial, or mani-pedi, etc. Two-thirds of moms surveyed preferred a standard treatment, rather than something more exotic.
  • Many families are not together on Mother’s Day: 51% of respondents reported they won’t physically be with mom this Mother’s Day. If you’re readers are getting a last-minute gift and are concerned about shipping time, Sallie can also tell your audience about the SpaFinder Gift Certificate, the only universal spa gift certificate redeemable at over 7,000 spas and wellness businesses worldwide. The SpaFinder gift certificate gives mom freedom to choose where and when she’d like to use it and it never expires.
Those are among the surprising findings from a new survey released today by SpaFinder, the world’s largest spa and wellness media, marketing, and gifting company.
The survey revealed that most mothers with kids at home have little or no time for themselves, and believe they are much more stressed out than their own mothers were a generation ago. A whopping 93% said that the perfect Mother’s Day gift would involve doing something relaxing as opposed to receiving a material gift.
Other key findings from the survey:
  • No “Me” Time: 63% of moms report that they have an hour or less to themselves each day, while 26% report they have no time alone. For moms with kids still at home, 72% report they have an hour or less for themselves each day.
  • Stress: 97% of moms report they are either “occasionally” or “frequently” stressed out, with the majority (51%) saying that they are frequently stressed out.
  • Top Ways to De-Stress: Go to a spa/get a massage (49%); watch TV or a movie, or play video games (16%); read (15%).
  • Feeling More Stressed Than Their Own Moms: 87% of respondents claim moms today are more stressed out than moms one generation ago. 57% claim they are significantly more stressed today. Among moms with kids at home, 63% report believing they are more stressed than mothers a generation ago.
“With moms more stressed out now than ever before, it’s not surprising that quality relaxation time is the number one gift on their wish list,” said Sallie Fraenkel, Executive Vice President of SpaFinder. “This survey reveals that moms know instinctually that the best thing they could receive this Mother’s Day is some serious down time, like a meal out or a day at the spa, as opposed to candy, flowers, or jewelry.”
Fraenkel noted that other statistics confirm the growing popularity of spa gifts for Mother’s Day.  In May 2011, SpaFinder gift certificates saw a 115% increase in sales over non-holiday months. SpaFinder Gift Certificates are the only spa gift certificates that can be redeemed at over 7,000 spas worldwide – from prestigious vacation resorts like Canyon Ranch and Miraval to local day spas to national yoga, Pilates and fitness studios, including Bliss and Equinox gyms.
Methodology: The survey of 740 mothers was conducted online in April, 2012.
And check out these awesome articles to help you “unleash the bliss” this mother’s day…
About SpaFinder
The world’s largest spa media, marketing and gifting company, SpaFinder, Inc., connects millions of wellness-focused consumers with thousands of spas, yoga, Pilates and fitness studios and wellness practitioners worldwide. SpaFinder’s media properties include the award-winning, the Club Spa e-newsletter and blog and the annual NewBeauty SpaFinder Guide to Global Spa, Wellness & Beauty. SpaFinder and its spa-beauty gift division, SpaWish, offer gift certificates and cards that are redeemable at a combined network of over 9,000 spas, yoga, Pilates and fitness studios, wellness practitioners and salons worldwide, and are available at nearly 100,000 unique retail outlets in 79 countries. SpaFinder Europe and SpaFinder Japan offer regional spa marketing and gifting programs, including localized websites. Currently celebrating its 25th Anniversary, SpaFinder is a privately held company headquartered in Manhattan.

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Versa Gripps Mother’s Day Special



Think Pink this Mother’s Day. FOR 3 DAYS ONLY, from 05.01.12 thru 05.07.12 get FREE PRIORITY MAIL on any style Versa Gripps. Valid for Continental US Orders only. Use Coupon Code: VGMD12 at check-out.

Make the lady in your life feel extra special this year!, inc. ChildLife Liquid Calcium with Magnesium, Orange Get 20% off select Olay skin care products at! Offer ends 06.29.2012. Stock up on your favorites or get a gift for mom. Either way, you'll save 20% on top selling Olay products. Offer ends 06.29.2012. Instant Coupon: Save an extra $1 on two Sure antiperspirant and deodorant items at! Offer ends 05.19.2012. If you click in the box next to "Online Coupon: Click to save an extra $1 on 2 Sure items", you'll save an extra $1! So stock up on your favorite Sure deodorants and save $2! Offer ends 05.19.2012. Get $5 off your order when you buy a New Chapter product at! Offer ends 05.31.2012. New Chapter products are already 40% off, so save $5 extra just by buying any one of them! New Chapter prides themselves on natural products made of 100% real food and herbs and without chemical isolates or solvents. Offer ends 05.31.2012. Get a free sample-filled tote ($40 value) with a $40 purchase in the green and natural department at! Offer while supplies last. This Nordic Naturals tote comes filled with green and natural samples from top brands like Seventh Generation, KIND, Burt's Bees, Yes to Carrots, and more! Offer good while supplies last. It's Gold Card week - Save an extra 20% when you use your GNC Gold Card on select items at! Offer ends 05.11.2012. This extra 20% off results in high baskets and potential for high commissions! GNC Gold Card week is May 1 through 10. Buy 2 Munchkin products and save $2 at! Offer ends 06.30.2012. Choose from top sellers like the Mozart Magic Cube, insulated cups, WarmGlow Wipe Warmer, and more! TOffer ends 06.30.2012. Spend $30 on select Burt's Baby Bee and get a free gift for mom ($8.99 value) at! Offer ends 05.31.2012. Burt's Baby Bee line is gentle and natural—a perfect gift for mom or baby. And now get Radiance Body Lotion with Royal Jelly for mom when you spend $30. Offer good while supplies last. Save up to 20% on sun care products at! New Customers – spend $50 at and get free shipping + a $100 gift code! Offer ends 12.31.2012. New Customers – spend $25 at and get free shipping + a $50 gift code! Offer ends 12.31.2012. New Customers: Receive $5 off $30 or $10 off $50 on your first non-prescription order! Offer ends 12.31.2012.

The Coveted Essence Best in Black Beauty Awards


ESSENCE – you know, the preeminent lifestyle publication for African-American women – launches the 2012 coveted ESSENCE Best in Black Beauty Awards, which will be taking place on Tuesday, May 8th.

ESSENCE Beauty Director Corynne Corbett and celebrity stylist June Ambrose will serve as co-hosts of the ultimate beauty conversation during this invitation-only event. The ESSENCE Best in Black Beauty Awards will honor beauty innovators who are influencing what’s now and next. The honorees are: Balanda Atis, Group Leader, and Janine Cherette, Color Cosmetic Scientist, of the L’Oréal USA Research and Innovation team; Ted Gibson, celeb hairstylist to the stars and head stylist on What Not To Wear; Janis Smith-Gomez, Vice-President of Marketing for Johnson & Johnson; Lisa Logan, go-to manicurist for Beyoncé; and Pat McGrath, makeup artist who masterminds the runway’s most sought-after looks from New York to Milan. Grammy-nominated artist Janelle Monáe—who is known for her own groundbreaking sense of style—will also share in the awards presentation. In addition, the evening will feature a “live gift wall” showcasing the winning products from the ESSENCE Best in Black Beauty Awards 2012 listing—highlighted in the magazine’s May 2012 issue—in which ESSENCE’s beauty editors and a team of experts highlighted the best makeup, skin care, nail, fragrance and hair picks. Attendees will also have an opportunity to sample the products on-site. For more information and to vote for your beauty favorites, which will be revealed as “Readers’ Choice Awards” winners in the October issue of ESSENCE magazine, visit

Essence Beauty Editors, image courtesy of

Motions celebrity hairstylist Ursula will also be on-hand for a “meet and greet” with a winner and her friend. Just follow ESSENCE on Twitter to join the Motions “Tweetstakes” and be the 25th person to tweet #ESSENCEBeauty for a chance to attend the Best in Black Beauty Awards and meet Ursula (note: New York City residents only).

“ESSENCE’s Best in Black Beauty Awards will pay homage to the beauty mavens who always know how to make African-American women look good!” says Corbett. “I look forward to hosting this event with June Ambrose as we share our beauty insights and tips. We also want to congratulate all of our Best in Black Beauty Awards winners highlighted in our May issue. African-American women are very passionate when it comes to their beauty regimen. That is why we decided to road test hundreds of products so that we can provide our readers with the best of the best.”

ESSENCE will be announcing a number of beauty-related initiatives in the near future, including results from the next installment of its Smart Beauty series which uncovers the unique mindset of the most passionate beauty consumers—African-American women. ESSENCE will also announce the winners of its annual “Reader’s Choice Awards” in its October 2012 issue.

The ESSENCE Best in Black Beauty Awards is sponsored by Motions. Follow us on Twitter to join the conversation @essencemag #EssenceBeauty or become a fan on Facebook. For more information, visit


Essence Communications Inc. (ECI) is the number one media company dedicated to African-American women, with a multi-platform presence in publishing, live events, and online.  The company’s flagship publication, ESSENCE magazine, is the preeminent lifestyle magazine for African-American women; generating brand extensions such as the Essence Music Festival, ESSENCE Black Women in Hollywood and Black Women in Music, Window on Our Women and Smart Beauty consumer insights series, the Essence Book Club,, and ventures in digital media (mobile, television and VOD). For 42 years, ESSENCE, which has a brand reach of over 8 million, has been the leading source of cutting-edge information and specific solutions relating to every area of African-American women’s lives.  Additional information about ECI and ESSENCE is available at

Spend $30 on Cargo at and receive a full size eye shadow in Fiki ($16 value)! Cargo's eyeshadows are highly blendable and come in sheer, natural shades that flatter virtually any skin tone. These shadows can be applied very lightly or built up to the desired intensity. Offer good while supplies last. Free flower hair clip with every HairDo purchase ($12 value) at! The Hairdo Clip-In Extensions collection by Jessica Simpson and world-renowned hair stylist Ken Paves was inspired by styles created and test driven by and for Jessica herself. Explore the NEW Styleable (heat-friendly) collection on Offer good while supplies last. Spend $40 on Nick Chavez products at and receive a free full size 5 oz. Dream Cream 3 in 1 Styler ($22 value!)! Nick Chavez Dream Cream 3 in 1 Styler is three products in one—separator, styling cream and anti-frizz. It is excellent for smoothing and light control. Offer good while supplies last. Buy Dogeared jewelry at! Great gift ideas for Mother's Day! at! Great gift ideas for Mother's Day! Dogeared Jewels and Gifts have been hand crafted in California for 20 years. The style is modern and versatile; designs range from subtle classics to eclectic, all designed in the spirit of love, kindness, and consciousness. Each jewel is handmade in the USA, collectable, and one of a kind. Check out the Borghese Tuscan Treats Mother's Day Gift Set at! This 4-piece set of Tuscan-inspired spa favorites celebrates mom's beauty with skincare options that hydrate, pamper and protect. The collection includes CuraForte Moisture Intensifier, Cura di Vita Protettivo Protective Moisturizer SPF 15, Fluido Protettivo Advanced Spa Lift for Eyes, and Insta-Firm Platinum. While supplies last. Spend $50 in Eau de Lacoste fragrances at and get a free Lacoste Sports Bag ($25 value!). While supplies last. The Eau de Lacoste L.12.12 Collection comes in an array of colors, representing three fresh, masculine fragrances. White Edition is pure, clean and woodsy, the Green Edition is fresh and lively and the Blue Edition has a powerful, fresh aquatic coolness. Offer good while supplies last. Buy $25 in Pacifica products at and get a free Hawaiian Ruby Guava Roll-on Perfume ($12 value!). While supplies last. Inspired by a surfing trip to Hawaii, this sexy and sultry tropical blend combines sweet, berry-like notes of Guava with a bright, citrusy top note of Pomelo and a warm and subtle Coconut base. Offer good while supplies last. Spend $50 in Somme Institute products at and get a free full size EYE Cream ($72 value!). While supplies last. Infused with controlled-release eye-specific MDT5, EYE hydrates and brings back skin elasticity to eye contour, reduces the appearance of fine lines and wrinkles, puffiness, and dark circles. Offer good while supplies last. Buy $35 in Le Couvent Des Minimes products at and get a free Rinse Off Cleansing Creme ($16 value!). While supplies last This soap-free formula cleanses without drying the skin. Damask Rose floral water refreshes and softens while Musk Rose oil helps boost cell renewal and Wild Rose hip polyphenols reveal radiance and protect against free radicals. Offer good while supplies last. Spend $35 in bliss products at and get a free Fabulous Face Lotion & Hand Creme Duo ($10 value!). While supplies last. Fabulous Face Lotion Same (formerly known as best of skintentions) is a lightweight, non-greasy moisturizer that absorbs easily into skin and is great for all skin types. Blood Orange & White Pepper Hand Lotion is vibrantly scented hand cream that delivers long term hydration, leaving hands soft, smooth, and supple. Offer good while supplies last. Buy $25 in Lavanila products at and get a free Vanilla Blackberry Healthy Fragrance and Lip Shine Duo ($11.50 value!). While supplies last. Seduce the senses and pamper the body and soul with this provocative blend of ripe blackberry, juicy raspberry, velvet iris, and warm Madagascar vanilla. Offer good while supplies last. Spend $75 in M LAB products and get a free M LAB Anti-aging Creme ($50 value!). While supplies last. This cream includes a matrix of peptides, antioxidants, and hydration factors that provide skin firming, retained softness, dermal elasticity, and the reduced appearance of fine lines and wrinkles. Offer good while supplies last. Don't miss these other beautiful offers: Prepare for summer and get your Sun Safe Essentials at! $10 off $50 at! (Style)Mpress' Faves: Urban Decay Naked 2 Palette Stila Deluxe Lip Glaze Trio, Fiesta Eve Lom Cleanser Kevyn Aucoin The Sculpting Powder Mirrored Compact, Medium Sekkisei Lotion, for a Beautiful, Translucent Complexion

*Exclusive* Aerosoles ‘Shoesanity’ Sweepstakes and Puristics ‘Pure Getaway’ Sweepstakes!


I give to you all, 2 delicious sweepstakes of the Goddess Kind ;-) !

Goddess Goodie #1. Puristics ‘Pure Getaway’ Sweepstakes

For beauty-product lovers, what could be better than a skincare line that is effective and safe to use.  How about the chance to win a $2,000 spa getaway for two? Puristics Totally Ageless – an anti-aging skincare line that includes no harsh chemicals is giving women a chance to have all three!

Starting today, May 1st, Puristics Totally Ageless is hosting their ‘Pure Getaway’ Sweepstakes which will give one grand prize winner a $2,000 spa getaway for two! In addition, 25-first prize winners will take home a $25 gift card to select retailers (CVS, Walgreens, Rite Aid, Duane Read or  In addition, daily winner drawings will include a full-sized Puristics Totally Ageless Intensive Eye Treatment. Entering is easy – head over to the ‘Pure Getaway’ Sweepstakes tab on the Puristics Facebook page, answer 4 simple questions about your regular skincare routine and voila! You are one step closer to winning great skincare prizes!

Don’t forget to check back on July 30th when the first prize and grand prize winners will be announced!

More information about Puristics:

The Puristics Totally Ageless anti-aging skincare line was developed without adding potentially harmful ingredients, fragrances or toxins at any step in the process.  Puristics Totally Ageless products are formulated mainly from natural, plant-based ingredients, identified by names that are generally recognizable to the consumer.  Powered by a naturally occurring peptide complex and clinically proven to work, the results are impressive.


Aerosoles ‘Shoesanity’ Sweepstakes

Love shoes? Aerosoles is giving away hundreds! Starting today, visit to enter the Aerosoles ‘Shoesanity’ Sweepstakes! The grand prize is a 3-day, 2-night trip to NYC and a $500 Aerosoles shopping spree!

Don’t fret if you aren’t the grand prize winner – 200 first-prize winners will receive their favorite spring shoe!

A weekly question will be posted on the Facebook page and you will need to visit to find the answers. Contest runs until May 31st – visit for more details and don’t forget to enter for your chance to win!